An extensive selection of David Hockney’s most famous works celebrating his achievements in painting, drawing, print, photography, and video across six decades.
Campaign identity created by North, implementation, exhibition graphics, print, and production by Tate Design Studio. The Bigger Draw campaign featured animated sequences of Hockney’s brush strokes, displayed on large screens and shopping centres around the UK.
Campaign identity design: North
Interpretation design: Tate Design Studio
Install: Photos © Tate (Joe Humphrys)
Interpretation: Photos © Tate (Sam Cole)
Outdoor campaign photos: Soraya Chumroo